A brief history of SaRa Lifestyle Ltd

Serving the domestic market through physical outlets and e-commerce, SaRa produces high-quality men’s, women’s, and kids' clothing, along with lifestyle accessories
SaRa Lifestyle Ltd, a sister concern of Snowtex Group, is the largest apparel export-oriented manufacturer in Bangladesh.
Serving the domestic market through physical outlets and e-commerce, SaRa produces high-quality men’s, women’s, and kids' clothing, along with lifestyle accessories.
With a vision for global expansion, SaRa continues to build on Snowtex’s legacy of excellence.

Established in 2018 by visionary entrepreneur SM Khaled, SaRa Lifestyle began its journey with a single outlet in Mirpur, Dhaka.

The brand quickly gained recognition for its unique blend of modern and traditional apparel, offering something for everyone.

Today, SaRa Lifestyle stands as a symbol of style and sophistication across Bangladesh.

The company currently operates 8 outlets in Dhaka City and 7 outlets in key locations outside Dhaka, including Rangpur, Rajshahi, Bogura, Sylhet, Feni, Narayanganj, and Barishal.

A new outlet in Khulna is in progress, reflecting SaRa’s commitment to expanding its presence nationwide.

With plans to open more outlets across the country, SaRa Lifestyle continues to bring its innovative designs and quality products closer to customers everywhere.

Now operating as a private limited company with its registered office in the Mirpur Commercial Area and a corporate office at Mirpur DOHS, Dhaka. SaRa Lifestyle Ltd has established itself as a leader in both virtual and physical sales.

The company’s excellence has been recognized with several prestigious accolades, including being awarded as the 2nd highest VAT payer at the Dhaka International Trade Fair (DITF) and receiving the Highest VAT Payer Award in the Business Sector for the Income Year 2021-2022 from the National Board of Revenue (NBR).

The company boasts a strong digital presence, with over 2 million Facebook followers and more than 1.5 million monthly website visitors through Google, reflecting its popularity and customer trust.

Behind this success is a dedicated team of over 580 employees, working tirelessly to ensure the highest standards of quality, service, and innovation.

Services

SaRa Lifestyle Ltd. offers convenient services such as Online Shopping, E-Commerce, and F-Commerce, ensuring a seamless shopping experience for customers both online and in-store.

Products

SaRa Lifestyle Ltd. provides a wide range of products, including men’s, women’s, and kids’ clothing, along with accessories. 

Moreover, their marketplace features an impressive variety of items, such as bags and luggage, watches, footwear, health and beauty products, home décor, handicrafts, sports and fitness equipment, and home appliances.

SaRa’s commitment to quality and variety ensures that customers can find everything they need under one roof.

Other concerns

SaRa Lifestyle Ltd. has recently ventured into the western clothing market with its new brand, DHEU.

This initiative reflects SaRa’s commitment to diversifying its offerings and catering to a broader audience.

SaRa Lifestyle Ltd aims to revolutionize the retail industry in Bangladesh by embracing sustainability and enhancing customer experiences.

With a focus on innovation and customer satisfaction, the company continues to set new standards in the country’s retail landscape.