About Us

Welcome to SaRa Lifestyle Ltd.

SaRa Lifestyle Ltd is a sister concern of Snowtex Group, the largest manufacturing apparel export-oriented ready-made garment industry in Bangladesh. Snowtex started its journey back in 1998.
SaRa established in May of 2018. At this moment SaRa serves in domestic markets with physical outlets as well as through E-commerce. We have also plan to expand our business in global market in the future. We have been producing men’s, women’s and kids' clothes and lifestyle accessories.
Currently, we have 8 outlets in Dhaka City and 6 outlets are outside Dhaka (Rangpur, Rajshahi, Bogura, Sylhet, Feni and Barishal). Our Khulna outlet is in progress. But we have also a plan to open more outlets all over the country.
SaRa Lifestyle Ltd also opened a multi-vendor marketplace with the objective of providing an exceptional online shopping experience for the fashion and lifestyle needs of men, women, and kids in Bangladesh.
Here is our government authorize Trade License No: TRAD/DNCC/007841/2022

Our Leadership


Mr. S.M Khaled

Managing Director of Snowtex Group & SaRa Lifestyle Ltd.

Mr. S.M Khaled, the esteemed Managing Director of Snowtex Group & SaRa Lifestyle Ltd., completed his Master’s degree in Management with distinction from the University of Dhaka. He started his career as a Staff Reporter in an English Magazine named ‘The Nation Today’. During his youth, he actively participated in various reputable social welfare organizations. After a while, he started his journey in the garments industry through the accessories supply business.
He started his journey in the apparel industry by establishing his own buying house named “Snowtex” in 2000. Based on his honesty, sincerity, commitment and hard labor he drives his business in a very prompt way that helps Snowtex to expand its business in no more than eleven years. Within the next eleven years “Snowtex” became larger with the introduction of “Snowtex Apparels Ltd.” in 2005 with 6 production lines and “Cut N Sew Ltd.” in 2011 with 12 production lines.
Focusing on the future requirements of environmental friendly Green buildings, Mr. S. M. Khaled created Snowtex Outerwear Ltd. which has been certified as LEED PLATINUM building by USGBC (United States Green Building Council) in 2021. In 2019, SNOWTEX started another green factory – Snowtex Sportswear Ltd. which has also been certified as LEED PLATINUM building in December 2021.
With all his experiences and achievements, in 2019, Mr. S. M. Khaled was selected as Chairman of IE BGMEA Standing Committee for the years 2019-2021 and 2021-2023 where he put in an effort to develop our country’s apparel sector. He has been also performing his duties as a Director of CanCham Bangladesh (Canada Bangladesh Chamber of Commerce and Industry) since 2019.
The Managing Director of SNOWTEX started a retail business named SaRa Lifestyle Ltd. on May 2018 with the goal of producing world-class clothing in reasonable price. SaRa has now total 14 stores running.
Mr. S. M. Khaled spent quite a long time serving society. The learning from those days guides him to work continuously to satisfy all his customers and also to honor all Snowtex family members so that they can enjoy every moment in Snowtex. One of the major goals of SNOWTEX is to help society and to bring prosperity to everyone’s life.and to bring prosperity to everyone’s life.
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Sharifun Reba

Director of Snowtex Group & SaRa Lifestyle Ltd.

Sharifun Reba completed her Master of Arts (MA) degree from the esteemed University of Dhaka. With her passion for innovation and dedication to excellence, she brings valuable expertise to her role as Director at SaRa Lifestyle Ltd.
Ms Reba is committed to maintaining international design trends at SaRa Lifestyle while ensuring high-quality products at affordable prices. She is devoted to introducing new ideas and driving growth for the brand, always upholding honesty and integrity.
Ms Reba's visionary leadership is key to the success of SaRa Lifestyle as they work towards achieving their goals and making a mark in the global fashion scene.
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Why Choose Us

Fast Delivery

We guarantee rapid delivery of your order.

Authentic Product

Experience genuine quality with our authentic products.

Secure Payment

Guaranteed secure payments for peace of mind.

Customer Support

24/7 accessible customer support for all your needs.
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